B2b Marketplace

The Challenge

My Approach

Discovery

Facilitated usage analytics triangulation, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this mindset applies.